┆ ┆ ┆ ┆ ┆ ‧₊˚ ⋅* ‧₊✮‧₊˚ ⋅* ‧₊. ˚ . ✧ ˚ . ✧ ˚ . ✧ . ˚ . ᯓ ⋆ ✶ ˚｡⋆⭒
┆ ┆ ࣪ ˖☆ ࣪⭑┆ ݁˖ .☆ . ݁ ˖
☆⊹ ࣪ ┆ ˖ ࣪ ⊹ ࣪ ★ ⋆.˚ ⊹ ࣪
࣪ ˖⋆˚★ ₊ ⊹ ࣪˖ ࣪ ₊ ࣪ ˖
Creative Strategy @TH Experiential
Impact
- 2,600+ attendees at COVERGIRL Delicious Lip Gloss Pop-Up activation
- Multi-platform campaign assets supporting major consumer brands
- End-to-end involvement from research and concept development to event execution
As THExperiential, I contributed to the development and execution of experiential marketing campaigns for brands including COVERGIRL, Pluto TV, Cetaphil, and CeraVe. My role spanned research, concept development, visual design, and on-site event production—translating brand insights and audience data into creative activations and visual systems.
I conducted trend and influence analysis to identify collaboration opportunities and strategic directions, while also developing campaign concepts, event narratives, and supporting content. In addition, I produced mood boards, social media mockups, and visual assets that helped shape brand experiences across both digital and physical touchpoints.
Credit
Partner, CCO: Nicole Falco Partner, CCO
Director of Creative Strategy: Lauren Christianson
Creative Strategy Manager: Hannah Orford
Senior Art Director: Boyeon Choi
Executive Producer: Jennifer Kulka
Design Director: Kelly Washington
Partner, CCO: Nicole Falco Partner, CCO
Director of Creative Strategy: Lauren Christianson
Creative Strategy Manager: Hannah Orford
Senior Art Director: Boyeon Choi
Executive Producer: Jennifer Kulka
Design Director: Kelly Washington